BANGKOK: A total of 55 Malaysian companies are taking part in Thailand’s iconic food and beverage trade fair, THAIFEX-Anuga Asia 2022 to expand their market presence globally.
Malaysia’s ambassador to Thailand, Datuk Jojie Samuel said the trade exhibition, held at IMPACT Muang Thong Thani from May 24 to 28, is a platform for Malaysian companies to explore new opportunities and penetrate a bigger market.
“We are happy to see many Malaysian products exhibited here, as many international distributors are here looking for good and high-quality products.
“I am happy to say that many Malaysian companies have the potential to grow and expand further, not only in the Thai markets but also the global market in the years to come,” he told Bernama.
This year, more than 1,600 companies, including 881 international companies are participating in the five-day on-site trade fair.
In response to the high demand from buyers who wish to do business in Thailand, a virtual trade show, www.thaifex-vts.com will be open for one year to facilitate trade opportunities, enabling buyers to seek and connect with industry professionals.
Meanwhile, a member of the Malaysian Business Group, Mark Law said the THAIFEX-Anuga Asia 2022 is an ideal meeting point for network expansion and business growth.
Dubbed as Asia’s largest and most comprehensive international food and beverage trade show, he said the event has provided leads for Malaysian companies to expand their businesses in Thailand and beyond.
Law, who is also the head of marketing and communications of Linaco Manufacturing (M) Sdn Bhd, said the THAIFEX-Anuga Asia is well-known in the region and has attracted international participants to reconnect with existing buyers.
“It is a good meeting place for business representatives and we have discovered a lot of new and innovative products while learning how to market our own products in a more effective, creative and friendlier manner.
“Over the years, we have expanded our exhibition space in THAIFEX-Anuga Asia as the event has provided many leads for us to expand our business in Thailand and beyond,” he said.
THAIFEX-Anuga Asia 2022 is jointly organised by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce and Koelnmesse, an international leader in organising food fairs and events.
Highlights of the event this year include the THAIFEX Organic Market, THAIFEX Halal Market, THAIFEX Future Food Market and THAIFEX Taste Innovation Show and Trend Zone.
Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit said the hybrid trade fair is expected to generate more than 10 billion baht (100 baht= RM12.83) in revenue for the country. – BERNAMA