7-Eleven Malaysia lends help to less fortunate

(From left) Lee, 7-Eleven Malaysia operations general manager Christopher Anthony, and senior operations manager Azrulnizam Azhar at the launch of Semurni Kasih 2021.

KUCHING: The country’s largest convenience store chain, 7-Eleven Malaysia, is helping less-fortunate communities through Semurni Kasih, its annual donation drive.

Held in conjunction with the Ramadan month, the six-week-long programme will run until May 23.

Customers can contribute by purchasing necessities, including food, beverages, groceries, household essentials, personal care and other supplies at 7-Eleven stores and then placing the items in dedicated contribution boxes found in every store.

The contributions will then be distributed to various charity organisations and charitable causes nationwide.

“At 7-Eleven Malaysia, we are ever thankful to our customers who have supported Semurni Kasih throughout the past 13 years.

“We would like to call upon everyone to contribute no matter how small, as every little bit counts to bring some respite to the less-fortunate nationwide who are doubly affected by the current pandemic.

“We firmly believe that we are able to help the underprivileged even more when we come together. Since its inception in 2008, 7-Eleven Malaysia has collected and disbursed over RM21 million worth of provisions to 2,190 beneficiaries,” said 7-Eleven Malaysia marketing general manager Ronan Lee.

“While at our stores also, be sure to enjoy great savings through our Menyambut Ramadan Bersama 7-Eleven and Ramadan Promosi Istimewa campaigns, and don’t forget to keep an eye out for our latest trending products such as Nilofa Flavoured Milk and Boots Beauty and Skincare Range.

“Of course, every visit will not be complete without a refreshing cup of our signature Slurpee, so make sure to grab one on your way out.”

Semurni Kasih is part of 7-Eleven Malaysia’s Community Care, a non-profit entity set up to implement corporate responsibility and philanthropic initiatives in support of underprivileged groups and environmental conservation efforts.

For more information on Semurni Kasih 2021 and the list of beneficiaries, visit

www.7eleven.com.my or follow 7ElevenMalaysia on Facebook and Instagram.