BERLIN: Sarawak launched the Gateway to Borneo campaign during the Internationale Tourismus Börse (ITB Berlin) 2024 recently.
“The campaign signifies a brand refresh and strategically positions Sarawak as the premier gateway to Borneo, encompassing Kalimantan, Sabah, and Brunei,” Sarawak Tourism Board (STB) said in a press release.
“Through this campaign, Sarawak aims to amplify its allure as a prime tourism destination, inviting global travellers to embark on a journey of discovery and inspiration.”
STB said complementing the campaign’s overarching theme is a refreshed “Sarawak More to Discover” (SMTD) destination logo, an update which maintains the vigour and excitement of the region’s marketing strategy which is to position Sarawak as a plethora of culture, adventure, nature, food and festivals, along with authentic experiences not found anywhere else in the world and yet to be discovered.
“The STMD logo serves as a visual representation of Sarawak’s pristine rainforests, the allure of its coastal waters and the colourful diverse ethnicities of its people.
“The logo also showcases the majestic silhouette of the Rhinoceros hornbill, an iconic symbol synonymous with Sarawak’s cherished moniker, ‘Land of the Hornbills’,” STB added.
The campaign invites the world to uncover the wonders that await in Sarawak, as the ‘Gateway’ into a new world of experience, discovery, and inspiration.
