Alibaba’s 11.11 Global Shopping Festival to help offset Covid-19 gloom

KUALA LUMPUR: Get ready to take a break from the gloomy Covid-19 and add stuff to your cart in the upcoming 11.11 sales from Alibaba’s 11.11 Global Shopping Festival 2020 this Nov 11.

Lazada group co-president and regional head of commercial Jessica Liu said they had collaborated with more than 70 brands across Southeast Asia to create a visually fun brand showcase, featuring signature and hero products from their exclusive 11.11 catalogue this year. 

“More than 350,000 sellers and brands across the region will be participating, including Lancôme, Under Armour, Swatch and Castrol, etc,” she said at Alibaba’s 11.11 Global Shopping Festival 2020 APAC Online Press Conference recently.

She said Lazada, which was the Alibaba’s flagship e-commerce service in Southeast Asia, had unveiled South Korean actor and model, Lee Min Ho as their first regional brand ambassador, and would enhance the ‘shoppertainment’ content by launching their latest 11.11 exclusive game, Happy Bounce, across Southeast Asia on their in-app gaming platform, LazGames, in which the players can win coins and vouchers to offset their purchases starting Nov 1.

“Shoppers will be able to win exclusive vouchers through various localised segments while tuning in to the show,” she said.

Liu said shoppers also can enjoy their signature 11.11 Super Show featuring local celebrities and performers while having a chance to win exclusive vouchers through various localized segments while tuning in to the show.

She said Lazada has over 40,000 warehouses and logistics staff to support an approximate 20 times the volume of regular deliveries from domestic and cross border sales to prepare for the large volume of deliveries.

“Lazada’s entire logistics network covers six countries across Southeast Asia, with 45 logistics partners,” she said.

Meanwhile, Alibaba Group chief marketing officer Chris Tung said the annual global shopping festival set to be the group’s largest 11.11 event since its inception in 2009.

“This year’s 11.11 will see more brands and products making their debut on Taobao and Tmall’s platforms, with over 2,600 new overseas brands, more than two million new products, and 250,000 brands being introduced to the festival for the first time.

“Renowned luxury brands joining us for the first time include Prada, Cartier, Montblanc, Piaget, Balenciaga, and Chloé,” he said.

He further explained the sales also expected greater international reach through the Group’s cross-border e-commerce platform Kaola, with Tmall Global and Kaola featuring products from 89 countries and markets.

Tung said there will be more emphasis on street fashion and technology, with big-ticket items such as cars and houses which also offered on the platform for the first time to cater the Gen Z consumers.

“Live streaming is to become a strong pillar this year, with 60 per cent of the Taobao Live sessions to be conducted by merchants themselves. Some 300 celebrities and artistes will be joining in the live streaming sessions too across the sales period,” he said.

Alibaba Group and as Alibaba.com, is a Chinese multinational technology company specialising in e-commerce, retail, Internet, and technology, the company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services.

The 11.11 Global Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. – Bernama