Artiste lauded for elevating Sarawak

The Midang Midang music video lands the Best Styling award at Buenos Aires Music Video Festival recently.

Global music award

KUCHING: The feat by Sarawakian Alena Murang in winning the Best Styling award at the Buenos Aires Music Video Festival in Argentina was lauded by Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah.

Datuk Abdul Karim Rahman Hamzah

“We are proud that Alena has been able to elevate the uniqueness and beauty of Sarawak’s local tradition to the global music industry.

“Congratulations and all the best in your future endeavours,” he said in a Facebook post today.

Abdul Karim was commenting on the recent award won by Alena for her 2019 “Midang Midang” music video.

“Midang Midang” is an old Kelabit song which Alena learnt from her grand aunt (Tepu’ Ira) and the song is about a young girl watching leaves dry in the sun.

The music video was produced by KL-based film creative hub Project Room and Alena’s Kanid Studio. It was shot in the Bario highlands and Miri’s Tusan beach in Sarawak.

Abdul Karim said the music video was able to grab the attention of the international panel of judges as well as showcase the unique fashion in Sarawak.

Alena Murang

“The choice of apparel shown was a reflection of the culture, arts and traditions that are representative of the ethnics in Bumi Kenyalang,” he said.

On Wednesday, it was reported that Alena won the award which she shares with “Midang Midang” director Sarah Lois Dorai and hair and makeup artist Gebriel Padan.

“We are very honoured and very proud to showcase Sarawak’s identity and stories through fashion and film. We’re so thankful to everyone involved in the styling,” says Alena.

The sape player, who has Kelabit and Italian-English parentage, said her outfits and accessories featured in the music video were all from Sarawakian designers and traditional craft workers.

“To be recognised for our cultural heritage on an international stage is encouraging for us, to see that although our native community is so small we were able to create something that people could relate to or that people around the world wanted to watch,” she said.