Beauty business persevere through pandemic

Eyelash extensions services done by Sophia on her customers.

KUCHING: Despite being affected by the Covid-19 pandemic, Sophia Arianna is confident that her business will continue to persevere thanks to her passion for the beauty industry.

“I used to offer makeup and clothes rental services to customers from 2016 to 2018.

“I sold clothes and cosmetics online before expanding into eyelash extensions,” she said last Sunday (July 11).

Sophia (right) receiving a certificate of recognition from Sherry who is an instructor at Sherry Beauty Care.

Sophia explained that she has been focusing on eyelash extension services since 2019 and was blessed with the support of her family and friends.

“I am sure there are a lot of women out there who desire to look beautiful and have high self-esteem when it comes to their appearance.

“My goal in this profession is to make sure that my customers are happy with the services I provide,” she said.

Sophia had previously spent two months learning the trade at the Sherry Beauty Care agency.

“Through the courses attended, we have acquired a certificate of recognition that allows us to carry out business operations.

“So far, I am completely dependent on income made from this business,” she said.

Sophia revealed that after the imposition of the movement control order (MCO), she had to temporarily suspend her services.

“I provide this service at the comfort of my own home or at my customers’ homes; depending on their requests.

“However, due to the MCO, I am currently unable to operate as usual,” she said.

Sophia checking the quality of her eyelashes.

On the other hand, Sophia stated that she placed greater emphasis on the quality and safety of her customers when providing eyelash extension services and she was delighted to be able to deliver the best service to her customers.

“The price of the eyelash extension services depends on the type of eyelashes chosen by the customer.

“Our price starts at RM80 and can go up to RM150,” she said.

The Iban girl also said that she promotes her business through various social media platforms such as Facebook, Instagram, and WhatsApp.

“Many people are turning to digitisation as a result of the pandemic, so we must seize the opportunity to make the most out of it.

“Aside from being able to entertain ourselves with social media, we also need to use them wisely to generate more income,” she said.

Members of the public who are interested in her eyelash extension services should contact Sophia at 016-8927449 or visit her Facebook page, Sophia Mimi.