BESarawak to adapt, innovate, re-strategise

Amelia Roziman

By Petronella Langita Felix & Tania Lam

KUCHING: Business Events Sarawak (BESarawak) is ready to adapt, innovate, and re-strategise according to the current circumstances.

In saying this, newly appointed Business Events Sarawak (BESarawak) chief executive officer (CEO) Amelia Roziman said the organisation needed to prepare for local events which she hoped would be able to take place in the fourth quarter of this year.

However, she said perhaps such events could not be held in Kuching and a number of other districts which had not moved on to Phase 3 of the National Recovery Plan (NRP) yet.

“We are moving to Phase 3 so some of the other cities and towns such as Sibu and Miri can go ahead and we can still support them.

“Our support is not only for events in Kuching, it is for other places in the state too,” she said on Friday (Aug 6).

As for national events, she hoped that these could be resumed next year.

“We are securing a lot of business leads for international events for perhaps 2023 and beyond.”

She said if the current situation changed and things did not go as predicted, BESarawak would re-strategise again.

Amelia said BESarawak was supporting hybrid events as there was currently no chance for national and international delegates to attend physical events here for the time being.     

“At the same time, we encourage more homegrown events and local events to be held so that we can keep the economic aspect growing. It also helps our industries and keeps them motivated.”

She explained that previously, BESarawak only supported national and international events. However, she said the organisation was now including homegrown events as one of its agenda to be developed.

“We are so lucky to have our Ministry of Tourism, Arts and Culture which is so supportive. With the re-strategising that we have done depending on the Covid-19 situation, they have been there to support us all the way.”

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