Carlsberg’s new packaging inspired by Gawai

The limited-edition Harvest cans released by Carlsberg in conjunction with the Gawai and Kaamatan festivals.

KUCHING: Carlsberg has launched limited-edition Harvest cans in conjunction with the Gawai and Kaamatan festivals observed in Sarawak and Sabah respectively.

To commemorate the festivities, the Harvest packaging accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans.

Celebrated in Sarawak as Gawai and in Sabah as Kaamatan, the harvest festivals are a massive cultural celebration with family, friends, and tribe members over meals, traditional dance, and music in pre-Covid-19 times.

As the second year of harvest amidst the pandemic approaches, Carlsberg wishes to uplift spirits with its Harvest campaign and to rekindle relationships in a modest manner with beer lovers.

Running from Apr 1 until May 31, Carlsberg’s Harvest campaign offers attractive promotions and exclusive premiums such as jerseys in three collectable designs, inverted umbrellas available in three colours, and attractive gadgets such as tablets and watches.

At participating food courts and coffee shops, with 18 bottle caps, a Carlsberg exclusive Harvest jersey can be redeemed and with 36 bottle caps, one can redeem a Carlsberg exclusive Harvest inverted umbrella.

Applicable to big bottles of Carlsberg Danish Pilsner (640ml) and Carlsberg Smooth Draught (580ml) purchases, the jerseys and umbrellas are available in green, white, and grey.

Participants stand to win a Samsung Galaxy Watch 3 worth RM1,799 when enjoying RM90 worth of Carlsberg beers at participating bars and restaurants in a single receipt.

Participants also stand to win a Samsung Galaxy Tab S7 given out weekly that is worth RM3,299 when they purchase RM30 worth of Carlsberg beers at participating supermarkets, hypermarkets, and convenience stores. These promotions will run from April to May, or while stocks last.

Beer lovers in Malaya can also grab these sophisticated Carlsberg Harvest-themed Carlsberg cans in April, available exclusively only on Shopee and Lazada.

Participants can purchase one carton of Carlsberg Danish Pilsner or Carlsberg Smooth Draught cans and stand to win the Grand Prize of an Apple iPad (7th Generation) or First Prize of RM100 Touch ‘n Go e-Wallet credits.

“Carlsberg’s Harvest campaign is a continuation of our ‘celebrate’ series following the resounding success of this year’s Chinese New Year (CNY) ‘Celebrate Prosperity’ limited-edition packaging.

“As we approach another celebratory occasion for East Malaysians, we hope to enlighten the festive spirit through our Harvest campaign and we wish all Sabahans and Sarawakians a happy and safe celebration,” said Stefano Clini, managing director of Carlsberg Malaysia.

He said that being mindful of the current sentiment, Carlsberg had contributed to societies in need through their ‘Cheers for Tomorrow’ CNY food aid campaign, which benefitted up to 815 Sabahans and Sarawakians.

“Last year, through our ‘Safer Schools’ initiative, Carlsberg Malaysia disinfected 80 schools in Sabah and 186 schools in Sarawak and provided handheld thermometers to give teachers, parents, and students peace of mind as school children resumed classes,” he said.

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