From left; Heineken Laluan, Mason Miling with DJ Ijaudalam (centre) during 'Randau Digital Normal New SMA-AZAM Virtual Episode'.

KUCHING: Sarawak Media Authority (SMA) and Angkatan Zaman Mansang (AZAM) Sarawak have launched a virtual radio broadcast programme on Cats FM.

The collaboration is the fourth this year by SMA and AZAM with Cats FM.

AZAM has transformed one of its rooms in the office into a temporary studio equipped with a green screen and camera equipment, as well as a monitor that can connect guests from the AZAM office with the announcer working at CATS FM for ‘Randau Digital Normal Baru’.

Leila Sim Ah Hua, chief executive officer of AZAM Sarawak, said, “The programme is in line with the current norms of our lives that are increasingly urging us to work in an innovative and creative way.

“With this, the programme can run smoothly in delivering new developments for current listeners’ information.”

Sim added that  the virtual interviews by AZAM, a 37-year-old development communication non-governmental organisation (NGO),  focused on its target group consisting of community leaders, rural communities, women, media practitioners and youth among others.

Dr Zaidi Razak, general manager of SMA, said, “In our role as communicators, it is important for us to set future standards and models for digital communication and their potential, especially as the state moves towards Industrial Revolution 4.0 (IR4.0).

“The ability to adapt and innovate quickly is the mainstay of our daily approach in working under New Normal. We are proud to be a part of the future example of the workplace in our ongoing awareness campaign with AZAM Sarawak.”  

“This project really requires a thorough discussion with the production crew involved in the recording of this SMA-AZAM radio programme,” said Hassnal Hakim Junaidi, communications officer of AZAM.

Hassanal, who is also involved in the production of the AZAM Radio project, thinks that the new normal work practice should be nurtured from now on.

The radio programme brings the topic of ‘Transformation in the Digital World’ in the Iban language to Cats FM listeners on Nov 24 (Tuesday).