KUALA LUMPUR: Centre of Technical Excellence (CENTEXS) Commercial has embarked on a path to empower the state’s halal industry.
CENTEXS chief executive officer Syeed Mohd Hussein said the subsidiary company to CENTEXS seeks to provide training in halal certification as well as marketing of Halal products through collaboration with the Halal Development Corporation Berhad (HDC).
“Since its inception, CENTEXS has been involved in many industries. All industries require manpower and CENTEXS has been able to provide training in many of these crucial industries.
“Some industries have long existed and there are other industries that need to be created. So this is the next step forward for CENTEXS – to create a prosperous halal industry in Sarawak,” he told New Sarawak Tribune on yesterday (June 24).
Earlier, Syeed attended a meeting chaired by HDC chief commercial officer Adly Mohamed to discuss cooperating to provide integrated services and offering to unlock the state’s halal market potential.
Elaborating, he explained that halal certification will also allow local entrepreneurs to market their products outside of Sarawak and internationally.
“It can help market our local products throughout Malaysia and the world. So we are also basically expanding their market segment, while simultaneously providing opportunities to generate substantial profit for their businesses.”
CENTEXS Commercial general manager Shahren Yusri, who was also present at the meeting, said emphasis on the Halal industry of Sarawak will also probe untapped potential in marketing various local products globally.
“Currently, there are many existing products that would benefit greatly from halal certification and boost marketing – this is what we are aiming for.
“However, there are also plenty of unexplored products in the state that we can look into. Through this, the state’s halal industry is bound to flourish through all of these local products,” he added.
