KUCHING: Hope Place is collaborating with Yayya Clothing and Apparel (Yayya), a new and upcoming local brand in Kuching, for a charity sale called the Yayya #heartsohard campaign this Lunar New Year.
The Yayya #heartsohard campaign, with the tagline ‘do small things with great love’, is a social initiative which aims to inspire, support and bring hope to the underprivileged community.
For this campaign, Yayya has designed limited-edition t-shirts which are available for purchase on www.yayya-shop.com.
Fifty percent of the proceeds from the #heartsohard shirts will be used to provide food aid and other essential items to communities in need. The shirts will be available for purchase from Feb 1 until Mar 31.
Yayya co-founder Jason Liew said the term ‘heart so hard’ refers to the spreading of love in an impactful way.
“In this new year, we would like to encourage the spirit of selflessness, support, and kindness.
“Every act of generosity, no matter how simple or small, can make a big impact in the lives of others to ensure that our community moves forward together and that no one is left behind,” he said.
Yayya is a streetwear brand that portrays boldness, fearlessness and fun in every individual design. Their goal is simple — to design and sell wearable artwork.
Members of the public may also contact Yayya via email at firstname.lastname@example.org or via Facebook and Instagram under ‘Yayya Apparel’.