KUALA LUMPUR: CIMB Bank has been named the Best Retail Bank in Malaysia in The Asian Banker’s Global Excellence in Retail Financial Services (RFS) Awards 2023 for its continued leadership in the consumer bank space.
In a statement today, the bank said that the consumer banking space was led by its focus on digital priorities, which resulted in delivering a superior customer experience and improving cost efficiencies and overall business performance.
The award was presented at the 22nd Excellence in Retail Financial Services Convention held by The Asian Banker in Hanoi, Vietnam.
Group Consumer and Digital Banking chief executive officer Effendy Shahul Hamid said the award showed the bank’s continued focus on placing technology and digital enablement in the middle of meeting the evolving needs of customers.
“We will continue to stay the course, innovating responsibly, placing security at the forefront, and, through these levers, delivering greater value to our customers,” he said.
The Asian Banker’s research director Christian Kapfer said CIMB’s focus on acquiring current and savings accounts and commitment to digitalisation have led to improved customer satisfaction, cost efficiency, and productivity.
The Global Excellence in RFS Awards is a rigorous, prestigious, and transparent awards programme that celebrates institutional and individual leadership in retail financial services globally. – BERNAMA
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