KUCHING: Well-known specialty coffee house chain, HWC Coffee Malaysia, aims to open an additional 40 specialty coffee brand stores throughout Malaysia this year.
The coffee house chain will also start operating a flagship store and a coffee academy beginning May at Klang Valley.
Since HWC Coffee’s first brand store opened at 1Utama Shopping Centre in April last year, the chain has rapidly expanded to 15 stores within just nine months.
As of February this year, WC Coffee has launched mini stores in three well-known homestay buildings.
As Malaysia’s first specialty coffee chain and a strategic hub for Southeast Asia, HWC Coffee has announced that its first overseas flagship store will be in Brunei, which is slated to open in mid-April this year.
In addition, HWC also plans to expand beyond the Klang Valley region this year, including opening in Penang by April, and pursuing expansion opportunities in major cities.
On the flagship store, HWC Coffee Malaysia chief executive officer Zenda Ng said it will provide a wider selection of coffee in different quality and price range to cater to diverse preferences, while the coffee academy will emphasise barista training, short courses, and weekend coffee experiences.
“We will also introduce HWC Coffee’s exclusive coffee clinic service from Taiwan to Malaysia and engage local customers and coffee lovers in interesting ways,” he said.
Meanwhile, as part of HWC Coffee’s expansion plan, the company organised a visit to Taiwan in early March, inviting Malaysian and Bruneian media, content creators and business partners to experience the process of coffee harvesting, coffee processing, roasting and packaging at where HWC Coffee was founded.
The aim was to promote HWC’s commitment to the “From Farm to Cup” concept and professionalism of HWC Coffee.
Participants visited the famous coffee plantation in Alishan, Taiwan to learn more about coffee.
HWC also held an event in Taiwan to announce the appointment of Malaysian celebrity Jack Tan and Natasha Sass as HWC Friends.
The coffee house chain will also launch brand new seasonal coffee beans in conjunction with the opening of its flagship store in Malaysia.
The two collections are HWC Taiwan Alishan Honey Roasted Coffee Bean and HWC Ethiopia Yirgacheffe Roasted Coffee Bean, with Halal certification from Taiwan Halal Integrity Development Association.
Commenting on his appointment as HWC Friend, Tan said he is a coffee lover and he is honoured to be able to work with HWC.
“HWC Coffee is a professional coffee brand and I am thrilled to work with them and be a part of their journey,” he said.
Natasha meanwhile revealed that coffee is the most important drink for her to start the day and that it makes her as happy as making music, both sources of joy for her.
“I hope to share my happiness and music with everyone through HWC Coffee,” she said.
The duo will be making further appearances at HWC Coffee events in the future.
For more information, public can visit www.hwccoffee.my, Facebook page https://www.facebook.com/HWCmalaysia and Instagram: @hwc_malaysia.
Special Thanks to HOLIDAY INN EXPRESS TAICHUNG PARK， HOLIDAY INN EXPRESS CHIAYI AND HOTEL INDIGO TAIPEI NOTRH, EVERGREEN PALACE HOTEL, ICESPRING,THEFREEN BURGER
