Enticing more Indian visitors to Sarawak


KUCHING : The Travel Agents Federation of India (TAFI) Convention 2022 is a good starting platform to connect and further promote Sarawak’s visibility to the market in India.

Minister for Tourism, Creative Industry and Performing Arts Datuk Seri Abdul Karim Rahman Hamzah said with the positive increase of 304 per cent in visitors’ arrival from India from January to July this year as compared to the same period in the previous year, the ministry is certain that this is a step forward to entice more Indian visitors.

“Our Indian community history with Sarawak also goes back to the 19th century during the Brooke dynasty. They have contributed much to our heritage which makes up our beautiful Sarawak.

“Our government is constantly focusing on creating equal chances for all the different races in Sarawak and has provided fair opportunities for everyone to participate in the wellbeing of Sarawak.

“In fact, there are quite a number of local Indians holding prominent positions in the government as well as private sectors as professionals and successful entrepreneurs.

He was representing Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg at the TAFI Welcoming Gala Dinner – Sarawak Tribal Evening at Borneo Convention Centre Kuching (BCCK) on Wednesday evening (Sept 21).

“I understand that Sarawak is relatively an unexplored destination among our Indian friends. We are excited to awaken a deeper connection between you and Sarawak where many exciting journeys await.

Abdul Karim (fourth right), Minister of Tourism, Art and Culture Nancy Shukri (fifth right), Deputy Minister for Tourism, Creative Industry and Performing Arts Sebastian Ting (fourth left) in a photo session.

“I hope that tonight’s beautiful representation of our culture that you see in the tribal décor around you will tingle your traveller sense to explore more about one of Malaysia’s most exotic attractions”, he added

He further elaborated that for first-timers to Sarawak, Sarawakians take pride in the five tourism pillars which are Culture, Adventure, Nature, Food and Festivals or CANFF in short.

“Of course, this is also an added value for Sarawak to be a venue of choice for destination weddings, corporate events or even as a potential Bollywood film location due to its unique blend of cultural insights, vast geographical landscape and an array of outdoor activities that is suitable for all ages.

“It is without a doubt that the Sarawak tourism industry will continue to manifest its Responsible Tourism and sustainability efforts to ensure the preservation of our valuable heritage and culture so that they will remain for many, many years to come.

He added that this is also in line with the current Post Covid-19 Development Strategy 2030 and the theme of TAFI Convention 2022 – ‘Build Back Better’.

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