KUCHING: Over 30 entrepreneurs under the guidance of the Majlis Amanah Rakyat (Mara) Lawas participated in online classes for the Digital Marketing and Sales Module.
Mara Lawas District Officer Roszaimi Abdul Rahim in his opening speech today (Aug 20) reminded the entrepreneurs to adapt or risk being further left behind in the midst of the Covid-19 pandemic.
“Entrepreneurs who take part in this programme are locals from micro and small enterprises who are significantly involved in Tahai fish processing,” he said.
Roszaimi said that the marketing class through WhatsApp Business was conducted by Mohammad Hafidz Rohani, an entrepreneur who is from the Institut Keusahawanan Negara Berhad (Insken).
During the classes, Mohammad Hafidz explained the importance of using WhatsApp o sell and market the entrepreneurs’ products and services.
“The catalogue and sales closing features that have been developed greatly facilitate potential customers to make their sales and branding.
“The quick reply function is also a feature that can help entrepreneurs speed up the sales process,” added Mohammad Hafidz.