‘Exhibition Best Practices’ dialogue a success


KUCHING: The virtual ‘Exhibition Best Practices’ dialogue was successfully held by Sarawak Business Events Association (SBE) despite the Covid-19 pandemic.

“The pandemic has made business events into one of the most severely affected sectors of industry with face-to-face meetings being uncertain and events such as exhibitions not happening anytime soon.

“Demonstrating a strong sense of optimism and determination, the dialogue on ‘Exhibition Best Practices’ was successfully organised virtually,” SBE said in a statement.

The dialogue was held on Wednesday (Sept 8) via Zoom, and talked about the proper planning of business events, developing floor plans, scope of works, scheduling and manpower assignment, knowledge of project management and risk management.

There was a sharing by Borneo Convention Centre Kuching business development and marketing assistant manager Eric Choo on the opportunities and challenges of hosting exhibitions in Sarawak.

SBE president Frederick Ho said each member had a responsibility to uphold the reputation of the industry and enhance the overall image of the profession.

“Professionalism in the event industry requires disciplined individuals to acquire the skills and knowledge besides the responsibility to conduct business in an ethical manner.

“We want to be in an industry that has the value and opportunity to grow. SBE aims to boost our competitive advantage for the whole industry in Sarawak.”

Soft opening ceremony of SBE.

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