KUCHING: The Face Shop, a leading Korean beauty brand, kicked off the #EcoBeautySquadMY campaign on July 6 – a nationwide search for a new local star right here in Malaysia.
The competition aims to find a young personality who embodies the brand’s ethos of real, natural beauty. Calling for applicants to express about what it means to be bold, the campaign encourages everyone to ‘Dare to Be’, whether this means feeling free in one’s own skin or being confident about one’s best features.
With no prior experience required, it is an amazing opportunity for aspiring talents to vie for an exciting experience. Applicants are called upon to let their natural beauty shine forth, demonstrating their inner strength and desire to be bold trendsetters.
The #EcoBeautySquad Malaysian winner stands to receive a comprehensive grand prize package, including a 12-month contract with The Face Shop, 12-month supply of The Face Shop’s range of products and more, worth up to RM20,000.
“We are advocates for inner and outer beauty that comes from treating our skin and our planet with respect. At The Face Shop, our products are designed to care for various skin types and needs using natural plant-based ingredients that are proven to be both gentle and effective,” said Steven Jeong, business director of LG Household & Health Care Sdn Bhd.
“With this nationwide search in both Malaysia and Singapore, we seek up-and-coming talents who share our philosophy and relate to the clean, simple, and natural approach espoused by The Face Shop and we hope to build them up to become the next big social media star.”
Applicants will go through several rounds of virtual elimination. In the initial stage, 100 participants will be shortlisted to attend Malaysia’s first-ever series of virtual workshops, beginning with an introductory course, followed by three thematic sessions.
The workshops will be led by popular social media personality and mentor Venice Min, who once trained as a ballet dancer before moving on to modelling and acting. Today, she is also an entrepreneur who is an advocate for female empowerment and a strong believer that hard work and constant self-improvement are keys to success.
During the virtual workshops, she will guide participants on techniques and strategies for success in the digital world. Each workshop will focus on a specific topic, with elimination challenges to identify those who will proceed to the next level.
In addition, the top three challenge winners from each workshop will receive exciting prizes.
At the end of the workshops, 10 finalists will be selected to participate in a full-day finale event that will end with the announcement of the grand prize winner.
The #EcoBeautySquadMY Competition is open to all Malaysian residents aged 18 years and above. To participate:
• upload a photo or video (no longer than one minute) of oneself on Instagram, with one interesting fact about oneself that makes one a top choice to be the next Eco Beauty Star
• fill up a google form at https://bit.ly/EcoBeautySquadMY
• hashtag #EcoBeautySquadMY and tag @thefaceshopmalaysia
• set your profile to public
All entries will be judged on creativity and originality, engagement level, and how well it complements the brand values and image of The Face Shop.
All entries should be submitted before the deadline of August 10.
For more information on The Face Shop and the #EcoBeautySquadMY campaign terms and conditions, visit www.thefaceshop.com.my or follow the official social media channels www.facebook.com/thefaceshopmalaysia and www.instagram.com/thefaceshopmalaysia.
