Salihin Den

MUKAH: A local supermarket which failed to display price tag on an item valued about RM100 ended up paying a RM2,000 fine instead.

Ministry of Domestic Trade and Consumer Affairs Mukah Branch chief Salihin Den said 70 packets of 1 kg pack wheat flour worth RM101.50, was also seized as no price tag was displayed on the item.

According to him, the supermarket had violated sub-paragraph 3(1) of the Price Control Order (Price Display by Retailer) 1993.

“A complaint was channeled to the ministry by the public through e-aduan,” he said via WhatsApp recently.

Salihin said under the Price Control and Anti-Profiteering Act (AKHAP) 2011, an individual could be fined up to RM100,000 or jailed not exceeding three years, while for company, the fine was RM250,000 if found guilty.

He said the ministry would not compromise on traders who failed to display price tags which must be easily noticed by consumers.

He added stern action would also be taken on any trader who displayed price tags which could mislead consumers.