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TikTok shop — one of the trends in online shopping.

By Azza Azreenas binti Azman

As the popularity of online shopping grows, Kuching residents are increasingly turning to the accessibility of e-commerce platforms to browse and place orders for a wide range of item selections from the comfort of their homes. This growth in internet buying has contributed to a new generation of customers who eagerly await the delivery of their packages.

The occurrence was predominantly propelled by an emerging pattern on the social media platform TikTok, whereby consumers chanced upon captivating videos featuring diverse stuff. These brief video segments, encompassing a variety of subjects such as fashion and gadgets, not only provided entertainment but also stimulated impulsive purchasing choices.

The convergence of TikTok’s shopping function, characterised by its accessibility and convenience, alongside the smooth transactions facilitated by platforms like Shopee and Shein, has engendered an ideal environment for indulging in a leisurely binge.

Many buyers confessed that they were enticed by the engaging content they encountered on TikTok. A common sentiment among shoppers was the belief that they needed to “buy now or cry later,” reflecting the urgency and fear of missing out on the latest trends or limited-time offers.

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Miera, a savvy online consumer, said, ” There’s no time to waste; I have to get it now before they run out of stock. I’d rather regret buying than regret not buying it.”

Numerous courier services have emerged with the advent of online shopping platforms to accommodate the increased demand for courier services. These courier services are critical in ensuring timely and accurate delivery of merchandise ordered online.

They offer convenient pick-up and drop-off options, allowing customers to send and receive packages from the comfort of their own homes. Additionally, these courier services often provide real-time tracking systems, giving customers peace of mind and the ability to monitor the progress of their deliveries. With the increasing popularity of online shopping, the importance of reliable and efficient courier services cannot be overstated.

The courier service has become a staple for many online shopping addicts, providing a reliable and efficient means of receiving packages in the bustling city.

Among the various courier services available in Kuching, J&T has emerged as a frontrunner, winning the hearts of online shoppers with its swift and reliable delivery services. The company’s commitment to timely deliveries and a user-friendly tracking system has solidified its position as the go-to choice for many.

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Online shopping addicts in Kuching have quickly expressed satisfaction with J&T Courier Service. Testimonials highlight the seamless delivery experience, punctuality, and sense of security that comes with being able to track their packages in real time.

Farah, 24, a frequent online shopper, shared her experience, “J&T has been a game-changer for me. Thanks to their efficient services, the anxiety of waiting for my packages has diminished. I can track my orders, and the deliveries are always on time. It’s like they understand the urgency of our online shopping cravings!”

Besides that, J&T Express recently opened a drop point in Samariang Aman, located at Bandar Baru Samariang, making it a convenient choice for local sellers. The strategic location allows business owners to quickly drop off their packages close to home, saving time and effort in shipping.

One of the critical advantages that local entrepreneurs highlight is the ease of dealing with J&T Express. Small business owners appreciate the straightforward and user-friendly processes offered by the courier service. The company’s commitment to providing hassle-free shipping solutions aligns well with the needs of businesses operating on a smaller scale.

Online seller Asyiqin uses J&T Express as her courier.

In addition to convenience, many local sellers point to the reasonable shipping costs offered by J&T Express as a significant factor in their choice. As small businesses often operate on tight budgets, having an affordable shipping option allows them to maintain competitive pricing for their products while still providing reliable delivery services to customers.

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“We are thrilled to have J&T Express in our neighbourhood. Having a drop point so close to our businesses is incredibly convenient. The straightforward process and reasonable shipping costs make it a win-win for us and our customers,” said Syiqin, owner of an online business.

The positive feedback from small business owners reflects the growing popularity of J&T Express in the local business community. As e-commerce continues to thrive, having a reliable and affordable shipping partner becomes crucial for businesses of all sizes. The symbiotic relationship between online shoppers, courier services, and local businesses is shaping the future of commerce in Kuching, providing a seamless and efficient shopping experience for all.

  • This article was written by a student from the Strategic Communication Programme at the Faculty of Education, Language and Communication, UNIMAS.

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