Galaxy S21 smartphone sales top one mln units in South Korea

SEOUL: Samsung Electronics Co. said Monday that domestic sales of its new flagship smartphone series, the Galaxy S21, surpassed one million units last week, reported Yonhap.

The South Korean tech giant said the S21, which was released here on Jan 29, achieved the milestone 57 days after its launch, about one-month faster than its predecessor the S20.

But the pace of S21 sales was slower than the S10, which topped the one million mark in 47 days in 2019.

Samsung has been introducing new Galaxy S devices in mid-February each year, but this year, the company released the S21 in January with lower price tags.

The entry model of the S21 was priced at 999,900 won ($880) here, far cheaper than the low-end variant of the S20 which was sold for 1.24 million won.

Samsung said the basic S21 model accounted for 52 per cent of the total S21 series sales, followed by the high-end S21 Ultra with 27 per cent and the mid-tier S21+ with 21 per cent.

Unlocked S21 smartphones made up 20 per cent of its total sales in South Korea, and 60 per cent of them were purchased online, its data showed.

According to market researcher Strategy Analytics, Samsung was the top vendor in the worldwide smartphone market in February with a share of 23.1 per cent, beating Apple Inc. with a 22.2 per cent share. – Bernama