Vera Bradley + Gillette Venus collection.

Gillette is upping its fashion game with a new collaboration. The personal care brand’s Gillette Venus has teamed up with the accessories label Vera Bradley on a new collection of ‘Vera Bradley + Venus’ razors and gels.

The series, which were launched in Target stores nationwide on April 7, comprised a razor handle featuring the signature ‘Daisy Dot Paisley’ Vera Bradley print, as well as special editions of disposable razors and cartridges and a ‘Blushed Bloom’ scented shave gel.

“Vera Bradley strives to create thoughtful solutions for women that are both functional and beautiful, making the brand a perfect partner for the collection,” said Alessandra Dolfini, Global Venus Vice President, in a statement.
Since being founded in 1982, Vera Bradley has developed a global reputation for its playful handbags, luggage solutions, fashion pieces and home accessories.

Vera Bradley + Gillette Venus collection.

The move is not the first big collaboration for Venus Gillette, which partnered with the beauty and lifestyle YouTube star Remi Criz late last year to launch a limited-edition razor design.

Fashion and beauty collaborations are enjoying a moment in the spotlight, with brands frequently doubling up to increase their appeal to consumers. Recent examples include a makeup collaboration from Maybelline and the athletics brand Puma, and a cosmetics line from MAC and the streetwear brand Nicopanda. – Relaxnews