KUCHING: The federal government is collaborating with leading online delivery service Foodpanda to facilitate the digitisation of micro enterprises and small and medium enterprises (SMEs) and to encourage consumers’ digital spending as part of the ‘E-Commerce’ and ‘Shop Malaysia Online’ campaign.
These initiatives are part of the short-term economic recovery plan announced by Prime Minister Tan Sri Muhyiddin Yassin.
In a special address on Saturday, the government, through a co-funded matching grant programme with Malaysia Digital Economy Corporation (MDEC) and selected e-commerce platforms, provided the on-boarding training, subsidy, and sales support to eligible micro enterprises and SMEs in digitising and moving their businesses online.
Similarly, to encourage online consumer spending on products by local retailers, the government will be co-funding digital discount vouchers and promotional codes with selected e-commerce platforms.
“We are honoured to be partnering with the government for these campaigns. Having expanded our services nationwide, we are fortunate enough to be in a position to help businesses recover and grow post movement control order (MCO).
“We sincerely hope more local businesses will participate in the ‘E-Commerce’ and ‘Shop Malaysia Online’ campaign given the rising trend in e-commerce spending in the new normal,” said Sayantan Das, managing director of Foodpanda.
These campaigns will run between June and September. As part of the campaign, Foodpanda will be supporting new micro enterprises and SMEs with additional and targeted marketing support.
In addition, specialised digital discount vouchers will be made available to encourage online spending on targeted local vendors on Foodpanda’s platform.