Mohd Abdul Karim (top left panel), Faridah (bottom left panel), Hasan (top right panel), and Nor Iskandar (bottom right panel) launching Halal2Go virtually yesterday. (A screenshot from the live-stream by Halal2Go.)

Serba Dinamik’s platform for F&B industry

KUCHING: Serba Dinamik Holdings Berhad (SDHB) group managing director Datuk Dr Ir Mohd Abdul Karim Abdullah has high hopes for the newly launched food delivery application Halal2Go in achieving a sales revenue of RM50 million and gross profit of 30 percent from now until the year end.

“I hope that this target can help to further strengthen the financial achievement of Serba Dinamik this year,” he said during the virtual launching ceremony of Halal2Go, which was live-streamed on its Facebook page yesterday.

In addition, he said that the application would help micro, small, and medium enterprises affected by the Covid-19 pandemic, while also creating job opportunities.

“It will facilitate the post Covid-19 economy,” he said.

Halal2Go, which was developed by Serba Dinamik IT Solutions Sdn Bhd (SDIT) — a subsidiary of SDHB, is a platform to boost the food and beverage (F&B) industry by local entrepreneurs and allow them to market their products to a wider market.

It focuses on the concept of halal food as well as comprehensive quality control from food preparation up to the delivery phase. Food deliveries have increased in popularity due to the current Covid-19 pandemic.

Mohd Abdul Karim speaking during the virtual launch of Halal2Go. (A screenshot from the live-stream by Halal2Go.)

Mohd Abdul Karim said that yesterday’s launch was at the domestic level in Malaysia, but they had plans to expand Halal2Go to Singapore, Indonesia, India, the United Kingdom focusing on London, and the United Arab Emirates.

“If we look at the world’s population, which is about 7.7 billion, around 1.8 billion of this is Muslims who require halal food. This is a market which Halal2Go can enter and provide services to,” he said.

He also emphasised that technology was important knowledge for entrepreneurs in order to achieve success.

He appealed to consumers to support Halal2Go so that it would be a successful business endeavour which provided job opportunities.

Also present at the virtual launch were Persatuan Usahawan Wanita Bumiputra Malaysia president Datuk Faridah A Jabbar, Majlis Perundingan Melayu secretary-general Prof Datuk Dr Hasan Mad, and SD Impex Sdn Bhd group chief executive officer Nor Iskandar Naini Hanifah.

Halal2Go can be downloaded from the Google Play Store or App Store.