Heineken pledges 150,000 meals for the needy

Heineken Malaysia introduces Heineken Cares programme, pledging 150,000 meals to vulnerable communities across Malaysia to help mitigate the negative impacts of a prolonged lockdown.

KUCHING: Heineken Malaysia Berhad launched its Heineken Cares programme together with Hope Place Kuching by pledging 150,0000 meals to the needy on Monday (July 26).

The Heineken Cares programme, which connects employee wellness with community purpose, is committed to donate 1 meal for every 1,000 steps taken by a Heineken Malaysia employee from now December 31, 2021.

With an overall target of 150 million steps by Heineken Malaysia’s employees collectively, this translates to an expected 150,000 meals to be channelled to communities in need.

Managing director of Heineken Malaysia, Roland Bala said the pandemic had taken a toll on many communities, leaving many families without stable income to obtain food and other basic needs.

“In this challenging period, we reach out with a helping hand to support those in need. Our efforts reflect ‘Heineken’s Brew A Better World’ sustainability commitment, particularly with social sustainability as a key focus.

“Every step we take will count towards aid being channelled to our communities. We realise that the lockdowns can have an impact on people’s health as well, so we are excited to launch a programme that keeps our employees motivated to live healthier and exercise more.”

The Heineken Cares programme will be administered by Spark Foundation, which is Heineken Malaysia’s cooperate social responsibility (CSR) arm.

The food aid generally includes cooked meals, groceries, fresh vegetables and fish, and other essentials depending on the needs of the different local communities.

Corporate Affairs & Legal Director of Heineken Malaysia and Trustee of Spark Foundation, Renuka Indrarajah said growing with communities was an important part of Heineken Malaysia’s commitment to social sustainability.

“As a responsible and progressive corporate citizen, we want to help our communities with their essential needs. By teaming up with our partners, the Heineken Cares programme will deliver relief in an effective and sustainable manner, ensuring we do what we can to help over the next few months.

“Our corporate and social responsibility efforts through Spark Foundation are aligned with the United Nations’ Sustainable Development Goals and we aim to spark positive change in the communities through our projects,” he added.

Spark Foundation welcomes interested groups or individuals who wish to support the Heineken Cares programme to contact it via email to hello@sparkfoundation.com.my.

Further information on Heineken Malaysia’s sustainability and initiatives can be found at Heineken Malaysia’s official website: https://www.heinekenmalaysia.com/ or Spark Foundation’s official website: https://sparkfoundation.com.my/