Heineken pledges 150,000 meals for the needy

Date:

KUCHING: Heineken Malaysia Berhad launched its Heineken Cares programme together with Hope Place Kuching by pledging 150,0000 meals to the needy on Monday (July 26).

The Heineken Cares programme, which connects employee wellness with community purpose, is committed to donate 1 meal for every 1,000 steps taken by a Heineken Malaysia employee from now December 31, 2021.

With an overall target of 150 million steps by Heineken Malaysia’s employees collectively, this translates to an expected 150,000 meals to be channelled to communities in need.

Managing director of Heineken Malaysia, Roland Bala said the pandemic had taken a toll on many communities, leaving many families without stable income to obtain food and other basic needs.

“In this challenging period, we reach out with a helping hand to support those in need. Our efforts reflect ‘Heineken’s Brew A Better World’ sustainability commitment, particularly with social sustainability as a key focus.

“Every step we take will count towards aid being channelled to our communities. We realise that the lockdowns can have an impact on people’s health as well, so we are excited to launch a programme that keeps our employees motivated to live healthier and exercise more.”

The Heineken Cares programme will be administered by Spark Foundation, which is Heineken Malaysia’s cooperate social responsibility (CSR) arm.

The food aid generally includes cooked meals, groceries, fresh vegetables and fish, and other essentials depending on the needs of the different local communities.

Corporate Affairs & Legal Director of Heineken Malaysia and Trustee of Spark Foundation, Renuka Indrarajah said growing with communities was an important part of Heineken Malaysia’s commitment to social sustainability.

“As a responsible and progressive corporate citizen, we want to help our communities with their essential needs. By teaming up with our partners, the Heineken Cares programme will deliver relief in an effective and sustainable manner, ensuring we do what we can to help over the next few months.

“Our corporate and social responsibility efforts through Spark Foundation are aligned with the United Nations’ Sustainable Development Goals and we aim to spark positive change in the communities through our projects,” he added.

Spark Foundation welcomes interested groups or individuals who wish to support the Heineken Cares programme to contact it via email to hello@sparkfoundation.com.my.

Further information on Heineken Malaysia’s sustainability and initiatives can be found at Heineken Malaysia’s official website: https://www.heinekenmalaysia.com/ or Spark Foundation’s official website: https://sparkfoundation.com.my/

Course for community, ethnic leaders attract 126

KOTA SAMARAHAN: All Ketua Masyarakat and Ketua Kaum (KMKK) are called to ensure the committee members are more proactive in planning development in their...

Share post:

Our Opinion

More like this
Related

MPKS-UNIMAS joint study on rural poverty

KUCHING: Kota Samarahan Municipal Council (MPKS) will be collaborating...

Police identify body of floating victim

KUCHING: Police here confirmed the finding of a man’s...

In dire need of new cemetery site

KUCHING: The Muslim cemetery (TPI) in Semariang is on...

Stateless children deserve education too

KUCHING: Datuk Seri Fatimah Abdullah is on board with...

Swinburne University holds doodle art workshops

KUCHING: Swinburne University of Technology Sarawak Campus held two...

Sarawak govt to speed up strata titles

KUCHING: The state government will speed up the strata...

Turn to mechanisation, builders told

KUCHING: Mechanisation is a way out for the housing...

Machete-wielding, car windshield-smashing man fined RM2,500

SIBU: A youth was today fined RM2,500 in default...

IVF treatment via EPF account

KUCHING: Sunway Fertility Centre offers financial assistance for In...

Uphold integrity and improve service delivery, policemen told

SERIAN: Uphold integrity, strengthen service delivery and support the...

Car skids and crashes into concrete wall, driver left injured

KUCHING: A local man sustained body injuries after his...

Third metal object believed to be rocket debris found

PANTU: Another finding of a metal object believed to...