KUCHING: Sarawakians have been urged to become ambassadors in promoting and boosting state tourism.
Sarawak Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah said the Covid-19 pandemic had given Sarawakians the opportunity to explore their own backyards.
Having said this, Abdul Karim noted that the Sia Sitok Sarawak 1.0 campaign in 2020 had created and increased awareness on what Sarawak had to offer.
He said this during the launching of Sia Sitok Sarawak 2.0 at Waterfront Hotel here on Wednesday (March 31).
The campaign is seven months starting from today until Oct 31 for booking period, and travel period is from now until Dec 15.
“This signature campaign has been carefully planned by Sarawak Tourism Board (STB) and Sarawak Tourism Fedreation (STF) to include various packages at substantial discounts of up to 50 per cent to help revive and boost local travel.
“It is a good way of sustaining and maintaining the tourism ecosystem for industry players, tour and park guides, drivers, operators and restaurants.”
The Sia Sitok Sarawak 2.0 offers 60 exciting attractions, tours and activities in all divisions, including day trips and non-overnight tours along with full board multiple day trips with accommodation and meals.
“The campaign has 38 packages from southern region, nine from central region and 15 from northern region. There is certainly something for everyone.
“Sarawak is blessed with exciting wonders, from culture, adventure, nature, food to festivals. I urge all Sarawakians out there to become one of our ‘Sarawak Ambassadors’ to help promote our beautiful state on social media.
“Sarawakians can also help to boost the state’s tourism industry by visiting various attractions as well as exploring the Land of the Hornbills and its wonders.”
Abdul Karim also assured that stringent standard operating procedures (SOPs) were in place at the attractions and destinations.
He expressed his confidence that Sarawak tourism would stand out again with the support from everyone.
“You can rest assured that our attractions are safe for you to visit. I am also confident with the support of the government, industry partners and players, Sarawak will be able to stand, rise, heal and further develop our tourism industry.”
Also present were the ministry’s permanent secretary Hii Chang Kee, STB chief executive officer Sharzede Salleh Askor and STF president Audry Wan Ulok.