HLA’s new campaign continues to put people first

HLA branding campaign banner.

KUCHING: Hong Leong Assurance (HLA) recently launched a campaign focusing on the three values of Trust, Legacy, and Dedication – with which their customers can easily connect and relate to them.

“With family taking utmost priority, our customers can always entrust us to ensure that their self and family’s protection needs are taken care of at all times. Customers can even strengthen the connection with their next generation by leaving a meaningful legacy behind.

“At all times, our customers can be rest assured of our dedication in providing them revolutionary products, services, and advisory excellence that will always connect them with their loved ones,” they said.

In essence, Trust, Legacy, and Dedication aptly reflect HLA’s growing ambition to relentlessly pursue excellence in offering the best service and solutions to their customers, as their trusted insurance partner for life.

HLA is continuously sharpening its digital capabilities to provide better customer experience. At the same time, they have not forgotten the power of human connection when engaging with customers.

“We understand our customers have their own values that they hold close to their heart. We realise these values are important to them and their family.

“We truly appreciate and embrace these values, and it is through recognising these values that we would be able to understand our customers and continuously put them first in everything we do,” they said.

For more information on the campaign, visit www.hla.com.my.