KUALA LUMPUR: Newcomer on the mobile technology market, Honor has swept up interest with its mega-sibling Huawei, aiming at a youth demographic for their sassy line of handsets.
Featuring cutting edge four-camera features, and bright reflective exteriors, Honor prepares for its global unveiling of the new Honor 20 series with three new colours; the Phantom Green, Red and Blue.
Initiated only a month ago, the competition drew together over 100 applications within only a week, and will feature 12 specially-made products inspired by the unreleased phones.
“We chose Limkokwing University because of the talent that radiates from their students. The 12 finalist entries will be exhibited throughout our flagship stores to propel the special students and inspire consumers.
“The ideas we got are really exciting and we can’t wait to share the results with the public.
“The competition concludes in July when we host the launch event. Up till then we will be releasing a five-part video series on our Facebook page,” said its Public Relations manager Emily Chin.
Limkokwing is Malaysia’s first private university and the only exporting education player. A household name, the employability of its graduates has branded the creative centre amongst the best.
“Branding is a strong focus on campus and we encourage as much industry participation as possible. This exclusive competition encourages our students to consider their best applications and most creative solutions to the phones,” said the university vice president of Brand Creativity and Talent Development Datuk Tiffanee Marie Lim.
Guided by the theme “fantasy”, finalists chosen will be making a range of designs including bejeweled handbags, phone accessories and shoes and fashion, presenting a glamourous photoshoot at the end.
Multimedia management, fashion retail, cloud computing, social media and e-commerce, games design and other contemporary fields are some of Limkokwing’s sought-after specialty courses.
For more information, visit www.limkokwing.net.
