KUCHING: Guardian Malaysia is rolling out its Healthy Beauty Awards this year by giving its three million and more customers the opportunity to vote for their favourite brands and win prizes up to RM50,000 in prizes.

Known previously as Guardian’s Most Voted Brands Awards, it has been renamed Healthy Beauty Awards.

The voting for the annual brand appreciation contest starts on September 2 and ends on September 30 this year.

Anna Ng, Retail Marketing director, Guardian Health And Beauty, Malaysia and Singapore said that the search for the top brands as voted by Guardian’s customers aimed to give their customers a voice in selecting the best healthy beauty products in the industry that were on offer at all Guardian stores.

“So, I urge all our customers to come and make your voice and your choice heard.

“At Guardian, our customers always come first and this unique true customer voting platform is even more relevant today as Guardian is driven to connect, engage strongly with and understand our customers’ lifestyle needs, preferences and behaviour that are constantly changing and evolving.

“I believe Guardian Malaysia’s Healthy Beauty Awards 2020 are among the most prestigious and definitive in the market today, taking into consideration the depth and breadth of the products, brands and categories involved,” she said in a press statement on Tuesday (September 8).

In addition, Ng said that the votes taken as a whole, would give an unbiased snapshot of brands that had reached and impacted our customers the most.

“The brands will gain an important deeper understanding of the customers’ brand preferences with more than 70 winners in 6 main award categories, namely, ‘Best Newcomer’, ‘Most Voted Influencers Choice’, ‘Cosmetics’, Skin Care’, ‘Personal Care’ and ‘Health Care’,” she explained.

By reflecting the digital lifestyle of a majority of today’s consumers, the voting process will be conducted entirely in digital format. This means all the voting will be done online.

“And for this year’s voting, there is no purchase required to enter the contest.

“All they need to do is to register at www.hba2020.guardian.com.my via their social media platform or register manually and start voting, as there is also no limit to the number of entries that they can submit,” she stated.

Moreover, after voting, each voter will earn a RM10 e-voucher which they can redeem at the Guardian Online Store with a minimum spend of RM100 in a single receipt during the period of this contest.

And all customers who vote also stand a chance to win one of 186 prizes and Guardian vouchers totalling up to RM50,000 including a Grand Prize of ONE Osim uDivine V Massage Chair and RM250 worth of Guardian Cash Vouchers.

The contest is open to everyone aged 18 and above. The winner will be selected based on the entry which most closely resembles the overall Guardian Healthy Beauty Awards 2020 winners list.

For more information and full terms and conditions of Guardian’s Healthy Beauty Awards 2020 and the voting, visit http://www.hba2020.guardian.com.my/

The Guardian Beauty Award 2020 promotional poster.