KUCHING: Sarawak Multimedia Authority (SMA) together with Angkatan Zaman Mansang Sarawak (Azam Sarawak) have launched a public awareness campaign across various radio stations to further empower and brace Sarawakians against the economic backlash resulting from the Covid-19 pandemic.

In a statement issued by Azam, it said that the public awareness campaign themed ‘Normal Baru Serba Digital’ (Digital new normal) will be broadcast in Bahasa Malaysia, Chinese (Mandarin) and Iban beginning August this year.

This, in turn, will highlight digital initiatives implemented by SMA, enabling the transition to the new normal while combatting the spread of Covid-19 and the economic impact of the pandemic in tandem with the Sarawak government’s on-going digital transformation agenda.

“In interviews with key decision makers and stakeholders from the public and private sectors as well as a host of vibrant programmes and CSAs, listeners will learn how digital technology is defining our daily life in the new normal through the various strategies employed by the Sarawak government through SMA implemented across diverse sectors such as digital government, digital infrastructure, digital health, and e-commerce,” said Azam in a statement issued yesterday.

The public radio awareness campaign will be broadcast on the following media outlets, namely “Sembang Digital Normal Baru” on Sarawak FM, Fridays starting August 21, 9.30 to 9.45am, Radio Television Malaysia (RTM); ‘Muzik berdepergh depergh’, ‘Elya Tanya’, and community service announcements throughout August to November on Era FM;’Post-Covid19 Digital Era’ from September to October on City Plus FM and ‘Randau Digital Sarawak’ on Cats FM.

Adding his comments, SMA general manager Dr Zaidi Razak said SMA was proud to be working on the informative radio awareness campaign expounding on the digital strategies used to alleviate the impact of Covid-19 with long-time partner, development communication NGO Azam Sarawak.

“The aim of this overall media campaign is to inform and educate members of the public on the Sarawak government’s plans and strategies to ‘normalise’ the new normal and thus accelerate rapid digital adoption to bolster flagging or emerging economic sectors,” he added.

The ‘Normal Baru Serba Digital’ media campaign by SMA and Azam Sarawak is the latest collaboration after its statewide awareness and media campaigns such as Bengkel Randau Digital and Randau Digital Sarawak throughout 2018 to 2019 to create awareness and accelerate digital adoption among community and grassroots leaders, rural communities, youth and women.