KUCHING: KFC Malaysia has received its sixth consecutive Putra Brand Award, better known as the People’s Choice Awards, winning Gold in the Restaurants & Fast Food category.
The win was announced today (Feb 5) by the 2020 Putra Brand Awards Organising Committee.
The prestigious Putra Brand Awards reward brands on consumer’s awareness, impression, intent, and advocacy; voted by almost 6,000 consumers — showing true testaments of consumer confidence and endorsement as it is solely determined by the people, thus cementing KFC Malaysia’s position as one of Malaysians’ favourite brands.
“Amidst a challenging 2020, KFC is glad that our brand messaging resonated well with our consumers. KFC is a brand inspired by Malaysians, made by Malaysians for Malaysians — thus staying true to these values is crucial especially while Malaysians were adjusting to the ‘new normal’.
“We amplified our messaging ensuring customers and employees that their health and safety is our priority, and we innovated new ways of serving our customers,” said KFC Malaysia marketing deputy general manager Evelyn Ng.
Murals at KFC outlets in Klang Valley for the KFC Cara Kita campaign that showcases KFC’s love for Malaysia. 
Murals at KFC outlets in Klang Valley for the KFC Cara Kita campaign that showcases KFC’s love for Malaysia.
At the same time, she said KFC Malaysia’s marketing campaigns aligned with their brand identity that celebrates Malaysia, Malaysians, and KFC’s heritage in Malaysia.
“We produced tasty hyperlocal-influenced menus like Nasi Atuk KFC, Zinger Chop, and Crunchy Tandoori. Equally important, we’ve bolstered our corporate social responsibility (CSR) efforts to help our local communities that were affected by the pandemic with the Kita Fight Covid-19 CSR campaign.”
In response to disruptions caused by the Covid-19 pandemic last year, KFC invested in e-commerce and contactless channels, while broadening its network of delivery capable stores to reach customers nationwide when the movement control order (MCO) was in operation.
In pursuing greater convenience, accessibility, and safety for customers, Pandu Ambil — an expansion to the KFC Self Collect service — was also introduced at more than 200 stores, whereby customers could simply order online and collect their KFC meals without stepping out of their car.
Especially during this unprecedented year, KFC strengthened its brand identity with campaigns such as Cheezy Cheezy Malaysia that celebrates the wonders of Malaysia, KFC Cara Kita which are murals showcasing KFC’s love for Malaysia, and #KepciKitchen that encourages Malaysians to stay home and get creative with their KFC meals.
Understanding customers’ needs, lifestyles, and aspirations are vital and KFC is committed to continuously strengthen its relationship with customers and investing further in building brand love.
