Kids in Fashion

Children’s wear is no longer for mere functional use. Thanks to a new generation of discerning parents – those who want to dress their kids as they do themselves – children’s wear has begun to outpace that of adults in terms of growth.

Children’s wear is no longer for mere functional use as will be seen in this article.

It is becoming a ‘mini me trend’ as kids’ fashion is mirroring adult clothing. Thanks to aspirational consumption among booming young generation parents, children’s wear has also begun to outpace that of adults in terms of growth.

Parents, especially mothers want to see their kids dressed fashionably from head to toe and be able to strut the catwalk proudly as witnessed in a recent show.

In May, there have been plenty of events featuring children’s activities but these are not colouring or drawing competitions. Think talent shows where participants sing, dance or model.

One such event in a Kuala Lumpur mall thrilled parents and shoppers as kids of varying ages came out showing their catwalk with confidence.

With the existence of talent agencies, especially for children, parents as consumers are willing to spend to have their kids groomed for confidence, competitions and even social media exposure.

The Quill City Mall Raya show event was organised by ParisZki, a talent agency based in Kuala Lumpur. A key individual is Nur Azura Abdullah, a multi-tasking and multi-talented lady with plenty of ROI ideas. Originally from Kuching, Sarawak, she quickly declared that “I am half-Melanau and half-Chinese and my grandfather Sim Boon Liang was a kapitan of Dalat.”

Her other businesses include selling fashion products and even a restaurant selling our famous Sarawak laksa.

Married to a Frenchman, Nur Azura went on to explain that ParisZki was named after her daughter Paris who was conceived in Paris, and combined with part of her in-laws’ surname.

Her talent agency seeks to nurture children’s intelligence, unravel the potential in them and prepare them for competitions locally and internationally. Some of their groomed talents are already title holders in dance, song and catwalk.

Her daughter Paris is an example.

Paris Boukendoul may be only 10 years old but she has great PR, and is friendly and likable. Her performance for someone so young surprises me, and the audience in the mall that day was enthralled by her singing and modelling.

This young lass has great potential and 2022 will be seeing her as a guest performer in Junior Idol World Thailand (June), showcasing an outfit in New York Fashion Week (September) and as an ambassador representing Malaysia in Singapore for Prince and Princess International (October).

The young performers came out in different wears starting with an interesting cultural opening, followed by Voila summer glamour fashion of colourful crimped pleats, batik, and lastly sunny yellow t-shirts with the Viola signature teamed up with denims, casual pants and shorts.

The cultural opening was rather unique with 11 kids parading costumes combining heritage and culture representing different Malaysian states.

One of the iconic Malaysian traditional games is the Wau, synonymous with the north-western states of Kedah, Perlis and Kelantan. Who would have thought that even that can be used as a fashion piece worn by Kenzie Chan.

We saw a bright and remarkable costume designed to resemble a Minangkabau communal house aka Rumah Gadang of Negeri Sembilan. Ng Jen Xie came out with a headgear shaped like its tapering roofs.

Jade Fong wore a costume designed to represent the uniqueness of the hornbill of Sarawak.
Nicely presented by Joanne and Jofrey Tee is a design inspired by the classic story of a black and white Malay film “Lela Manja”.

With so many young people showing off their talents, it is hard to feature them all.

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