Days after Kylie Jenner announced the date of her new partnership with Ulta Beauty, big sister Kim Kardashian is getting in on the act.
The reality TV star and beauty mogul is bringing her cult ‘KKW Fragrance’ line to the beauty retailer’s US stores on November 25, it has been revealed. According to WWD, the brand’s top four scents will be available in-store for the holiday season, with Instagram posts hinting that the move could allow shoppers to test out and purchase scents from Kardashian’s ‘Body,’ ‘Crystal Gardenia’ and ‘Kimoji’ collections.
The partnership is a major move for KKW Fragrance, which was launched as an online venture by Kardashian back in 2017, but has gone on to achieve huge success, launching four different scent collections in the space of one year.
“Much like the conversations with these other digitally native brands, nobody can smell these fragrances…so she’s really excited to be partnering with us and we couldn’t be more thrilled,” Tara Simon, senior vice president of merchandising at Ulta Beauty, told WWD of the new partnership.
The famous Kardashian’s products will be in good company on the Ulta shelves; it was also announced this week that her younger sister Kylie Jenner has teamed up with the retailer to sell her ‘Kylie Cosmetics’ brand in-store from November 17. – Relaxnews
