SEOUL: Korean Air Lines Co said Monday it will sponsor flight tickets for the Vietnam national football team head coach, Park Hang Seo, as part of its promotional efforts, Yonhap news agency reported.

The sponsorship gives Park, and an accompanying person, free business-class tickets on most Korean Air routes, the news agency reported, quoting Korean Air Lines Co in a statement.

But the national flag carrier did not say how long the sponsorship programme will last.

Park, who served as an assistant to Guus Hiddink when South Korea finished fourth at the 2002 FIFA World Cup, moved to Vietnam in 2017 to take the helm of its national football team.

Under his leadership, Vietnam reached the semifinals of the 2018 Asian Games.

Korean Air is currently sponsoring seven sports stars, including Ryu Seungmin, Olympic gold medalist-turned IOC member; speed skaters Lee Sang Hwa and Chung Jae Won; and Chung Hyeon, a tennis champion, it said. – Bernama