KUCHING: Lazada is having a ‘Buy Malaysia’ and ‘Penjana Shop Malaysia Online’ campaigns in partnership with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) and Malaysia Digital Economy Corporation (MDEC).
The initiatives are aimed at supporting local Small and Medium Enterprises (SMEs) and products as well as spur the nation’s digital-led economic recovery.
The two campaigns offer customers up to RM29 in credits and vouchers for Lazada Wallet users, and RM8 in free shipping vouchers besides amazing discounts of up to 70 percent on products from popular local brands, including Bonia, Sembonia, Desamall@Online, MyFishman, Rams Home Décor and more.
According to chief executive officer of Lazada Malaysia, Leo Chow, with over 320,000 SMEs nationwide on Lazada’s eCommerce marketplace and more than 200 percent increase in new local sellers within the first half of the year, Lazada has become the go-to destination for home-grown entrepreneurs to future-proof their businesses.
“We are pleased to see that our efforts and commitment in supporting local businesses, through our stimulus programmes and Lazada University training, have helped to flatten their barriers of entry.
“In the next phase of our efforts, we look forward to continue working alongside MDTCA and MDEC to accelerate the growth of Malaysia’s digital economy through the ‘Buy Malaysia’ and ‘PENJANA Shop Malaysia Online’ initiatives.
“We stand together as one with our fellow Malaysians by rewarding online shoppers with savings and incentives to revitalise the local economy, while also enabling local SMEs to benefit from Malaysia’s accelerated digital economic growth.
“With the support from our community of customers, sellers, brands and partners, we aim to build a robust digital ecosystem for the nation in the long term,” he said in a statement on Tuesday (August 11).
• ‘Buy Malaysia’ and support all things local with Lazada
In line with this year’s National Day theme of Malaysia Prihatin, Malaysian shoppers will be able to fully embrace solidarity with their fellow countrymen via the return of MDTCA’s ‘Buy Malaysia’ campaign on Lazada – by offering exclusive promotions on local products from local sellers until December 31.
This also includes a blast from the past with nostalgic Malaysian childhood snacks such as Apollo chocolate wafers and layer cakes, durian popcorn, ice gem biscuits, Lot 100 Sour+ gummies, potong ice-cream and more.
As an incentive for shoppers to rally behind local brands and products on the platform, Lazada’s partnership with MDTCA will offer:
•Instantly collectable RM8 free shipping vouchers on local goods and brands.
•Discounts of up to 70 percent for home-grown fresh produce, childhood snacks, clothing line, etc.
Minister of Domestic Trade and Consumers Affairs, Datuk Alexander Nanta Linggi said the initiative was a follow-up to the pioneering partnership with Lazada last year that brought ‘Buy Malaysia’ onto a leading eCommerce marketplace.
• Accelerating growth of nation’s digital economy through ‘Penjana Shop Malaysia Online’
The ‘Penjana Shop Malaysia Online’ initiative on Lazada, co-funded by the government through MDEC, will provide users with savings of up to RM29 from now until September 30 via:
• Instantly useable, no minimum spend, RM5 credit rebate for new Lazada Wallet users.
• Instantly collectable RM3, RM6 and RM15 discount vouchers for all Lazada Wallet users.
Chief executive officer of MDEC, Surina Shukri pointed out that MDEC was confident the collaboration between the government through MDEC and eCommerce partners like Lazada Malaysia would offer great bargains and savings for Malaysian consumers during this economic recovery period.
“This initiative perfectly complements our ongoing ‘Micro and SMEs (MSMEs) E-Commerce Campaign’ to accelerate eCommerce adoption among local entrepreneurs through our eCommerce partner’s advanced ecosystem of tools, training, technology, and logistics platforms.
“MDEC will continue our efforts to accelerate the digital leap for Malaysian businesses, and help them compete on equal footing with global brands within and beyond our national borders, as evidenced by cases of local brands expanding their footprints internationally via Lazada’s Sell-to-China programme,” she added.