Maggi continues to inspire women through ‘Resipi Berani Maggi’

Official launch of Resipi Berani Maggi.

KUCHING: As part of the Program Mentor Wanita Cukup Berani Maggi (PMWCBM) campaign, Maggi has unveiled its new six-episode TV series – Resipi Berani Maggi.

The grand winner of Resipi Berani Maggi will receive seed capital of RM8,000, and an eight-week mentorship programme with business icon Anne Idris.

The second and third place winners will receive seed capital of RM5,000 each. 

The eight finalists featured in the TV series Resipi Berani Maggi are home-based food business owners – Aza Syima Abdullah, Bibiaminani A Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa, and Siti Aishah Abd Razak.

The finalists were selected from a pool of almost 1,000 women who participated in the Bengkel Online Wanita Cukup Berani Maggi, which was conducted in partnership with Google’s Women’s Will programme last year.

These finalists were selected based on their resilience, courage, and determination to succeed in their fledgling home-based food businesses, especially in today’s new reality.

The Resipi Berani Maggi show complements the PMWCBM campaign’s learning and empowerment journey, as it has provided skills and leadership enhancement opportunities for the show’s contestants, also known as mentees, while showcasing their transformative journey towards achieving success.

One of the main goals of the campaign is to inspire more women to step outside their comfort zone to try something new – embracing the ‘Tak Kenal, Tak Cinta’ spirit.

In Resipi Berani Maggi, the mentees will receive a series of challenges in the areas of business acumen as well as digital and cooking skills.

They will also receive feedback mentorship sessions with the three Maggi mentors, namely food enthusiast and brand ambassador of Maggi CukupRasa, Datin Paduka Eina Azman; director, producer, actress, and owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and owner of My Mum’s Bakery, Anne Idris.

Speaking at the launch event, Geetha Balakrishna, business executive officer of Maggi, Nestle (Malaysia) Berhad, said the launch of Resipi Berani Maggi was rewarding and exciting, as it marked the successful conclusion of PMWCBM 2020.

“The series’ main objective is to highlight the transformation and emotional journey of the mentees, which will inspire other women to take that first step to try something new and bring a positive change for themselves and also their loved ones.

“We see how the mentees are able to step outside their comfort zone, overcome challenges, and experience personal growth under the able guidance of the mentors. We hope to able to support more women through PMWCBM Chapter 2021.”

The Bengkel Online Wanita Cukup Berani Maggi co-organised with Google’s Women’s Will will be held from July 27 to 29 and from Oct 12 to 14.

Selected participants will also have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business.

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