Make Sarawak a business event destination

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KUCHING: Businesses, investors and industry players nationwide are invited to come to Sarawak as it has a lot to offer.

Datuk Patinggi Abang Johari Tun Openg at the launch of Hybrid City Alliance at a leading hotel here on Friday (Oct 22). Photo: Ghazali Bujang

“With interstate borders open and the incentives available, I invite all of you to make Sarawak your next business events destination so that we can share the very best of what we have to offer,” said Chief Minister Datuk Patinggi Abang Johari Tun Openg.

He said this when officiating at ‘Meet in Malaysia @ Sarawak’ programme and the launch of Hybrid City Alliance at a leading hotel here on Friday (Oct 22).

Abang Johari said recognition of the city as a hybrid urban centre will spur development towards improved economic prosperity, social inclusion, and environmental sustainability.

He said this was also in line with the state government’s Post Covid-19 Development Strategy (PCDS) 2030 which was launched last July.

“Business events are part of this strategy. For a destination to develop we should leverage research, expertise and connections and this can be done by adopting digitisation and digitalisation as strategies to achieve digital transformation.

“Hybrid events are a key example of how Sarawak’s business events are proceeding with digital transformation.

“The new world today requires us to adopt methods that will increase productivity and efficiency, and create a great business environment,” he said.

The chief minister was pleased that Sarawak’s business events industry is already digitalising its processes.

“While we accelerate our digital capabilities, there is still an emphasis on the importance of face-to-face meetings.

“Hybrid events will enhance the event experience and engagement, allowing greater reach to disseminate knowledge and create new regional and cross-continental partnerships while supporting the state government’s efforts under PCDS,” he said.

He added that collaboration between industries at the state and federal levels will ensure recovery and transformation of the nation’s economy.

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