KUCHING: The Music Run will make its much anticipated return to Kuala Lumpur for the sixth consecutive year on November 23 at the National Stadium at KL Sports City, with CIMB Group as its new presenting partner.
Dubbed “Asia’s fittest party”, The Music Run by CIMB connects urbanites with two of the world’s favourite pastimes – music and running.
Combining these two elements, the event takes the form of a 5-kilometre (5K) and 10-kilometre (10K) running race with more than 100 speakers lining the entire Sound Track circuit, culminating in what is regarded as the world’s best
finish line party.
With a giant stage showcasing local bands, top DJs and the renowned Live The Beat show, this high-octane event provides a one-of-a-kind, safe, healthy and enjoyable experience for all participants. An important facet of this year’s event is the push towards sustainability and eco-awareness, making Asia’s fittest party arguably also the most eco-friendly.
CIMB group chief marketing officer Mohamed Adam Wee Abdullah in a statement said, “We are excited to partner with The Music Run this year and look forward to offering a super-fun experience to all participants, especially CIMB customers.
“This carbon-neutral mass participation event ties in well with CIMB’s focus on championing sustainability principles to ensure the well-being of our planet and future generations. So, what better way to have a healthy day out than knowing we’re part of a carbon-neutral event while also having fun running a music-filled route throughout?”
Meanwhile, The Music Run co-founder and managing director Sam Middlehurst stated, “There’s certainly a lot to look forward to in 2019 as we introduce more elements to make The Music Run by CIMB bigger, faster and better, whilst at the same time making a concerted effort to lead the industry in event sustainability practices.
“Besides the already unique nature of The Music Run by CIMB, we’re taking an active stance to reduce single use plastic usage, are endeavouring to be Malaysia’s first carbon-neutral mass-participation event and will be implementing an industry-leading recycling and waste-management programme.
“We’re excited to welcome CIMB as the event’s presenting partner, as we share a vision to create a more sustainable future whilst inspiring young Malaysians to lead more active lifestyles and live today better than yesterday.”
The Music Run by CIMB originated in Malaysia and held its inaugural run in Kuala Lumpur in 2014 to a crowd of 6,000 and has since been experienced by more than 250,000 participants across 35 events in 13 countries.
Last year’s event saw a sell-out crowd of 20,000 participants pack the National Stadium at KL Sports City.
