KUCHING: MAGGI® CukupRasa™ celebrates Malaysian women and their ability and courage to carry multiple responsibilities both at home and at work.
In conjunction with the International Women’s Day (IWD), MAGGI® CukupRasa™’s ‘Tak Kenal, Tak Cinta’ campaign continues into its second year with a committed purpose to inspire, encourage and empower women from all walks of life, to go beyond and build their confidence to pursue their dreams and aspirations, Nestlé (Malaysia) Berhad said in a media statement issued via email yesterday.
Its chief executive officer Juan Aranols said the primary focus of the campaign was to encourage Malaysian women to build their confidence to try new things.
“Nestlé is a strong advocate of diversity and inclusivity. We embrace this within our dynamic culture every day. MAGGI® through ‘Tak Kenal, Tak Cinta’ embodies this spirit and we are confident that Malaysian women will feel supported to take on new challenges, and to achieve their goals – whether in the workplace or creating delicious meals at home.”
MAGGI®, Nestlé (Malaysia) Berhad business executive officer Geetha Balakrishna said: “At MAGGI®, we believe that every time you cook, there is an opportunity to make a positive difference, whether for oneself, your family and friends, and even the community.
“Taking it a step further, we used the opportunity to share real-life inspirational stories so women can empower each other and collectively take that step forward to try something new.” ‘Wanita Cukup Berani’ is a series of real stories that touch upon the very essence of ‘Never Try, Never Know’ (‘Tak Kenal, Tak Cinta’).
“We’re privileged to have inspiring, insightful women from different walks of life sharing their ‘never try, never know’ experiences – women who share the same values we are articulating. Through the platform, with their stories, we hope to generate a ripple effect of encouraging other women to take that bold step forward to try something different to carve their own dreams.”
The ‘Tak Kenal, Tak Cinta’ campaign video features MAGGI® CukupRasa™ brand ambassador Datin Paduka Eina Azman along with three other inspirational Malaysian women, Anne Idris, Nadeera Ismail, and Norjiah Jeeffery.
Anne Idris is a successful entrepreneur who owns a bakery called My Mum’s Bakery, while Nadeera Ismail started off her career as a makeup artist six years ago offering her services to celebrities and wedding parties. Norjiah Jeeffery is the first female forklift driver at Nestlé who has broken stereotypes and is very successful in her job.
The ‘Tak Kenal, Tak Cinta’ ‘Wanita Cukup Berani’ video is a testament that trying is a never-ending but fulfilling journey.
MAGGI® has also collaborated with ‘Women Will’, a ‘Grow with Google’ Programme, to launch a nationwide initiative to support confidence enhancement and entrepreneurship skills of women across Malaysia.
The workshops aim to create economic opportunity for women to grow and succeed in life – from introducing them to technology that upgrades their skills to overall creating a positive
Country Head of Google Malaysia Marc Woo said the collaboration aimed to help Malaysian women make the most out of technology to build skills, get inspired, and connect with each other through ‘Women Will’.
“Whether you are a business owner, aspiring entrepreneur, job seeker or housewife, we have something for you in the program,” he added.
The workshops will be held at four different locations over the course of the year, starting in Kota Bahru on July 15, moving to Penang on Aug 18, and finally ending in Kota Kinabalu on Sept 20.