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Branding and marketing course attracts over 100 entrepreneurs

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ADEYONG (right) and Yussibnosh (centre) being briefed by Dr Hazane on one of the products displayed during the course opening ceremony.

MUKAH: A branding and marketing course was held at Menara Pehin Setia Raja here from 19 to 20 July.

The event organised under the National Blue Ocean Strategy (NBOS) was officiated at by Tellian Assemblyman, Yussibnosh Balo.

The two-day course organised by the Ministry of Agriculture was conducted by Dr Mohd Hazane YaaCob from MOREADD Event Management.

Among the more than 100 participants from Mukah and Sibu was State FAMA Assistant Director, Adeyong B Tomik.

The objective of the course was to develop a brand for the entrepreneur’s product in an effort to consolidate and broaden its market.

The course which targeted both the established and new entrepreneurs also included those being guided by the relevant department and agency.

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