KUCHING: Alta Moda Sarawak is a wholly owned Sarawak-based organisation among which event management is one of its core activities.
Its chairman, Datin Esther Mujan Balan and Managing Director, Dato’ Raymond Valentine Jolly are among the pioneers in running fashion events in Malaysia and have been in the industry with many years of achievements locally and internationally.
This year, with their experiences and a team of strong and dynamic professionals, Alta Moda Sarawak is confident with expanding the fashion forefront of Sarawak further.
The organisation will be organising a fashion event named “Alta Moda Sarawak 2018” with the long term plan to hold the event on an annual basis as part of Sarawak Tourism calender with Sarawak Tourism Board as the key sponsor and partner.
‘Alta Moda’ originates from the Italian language which means ‘high fashion’ where all the potential and leading couturiers, designers and labels will be looking forward and to be gathered under one roof similar to the likes of Red Carpet events of the stars in Hollywood.
The objective of Alta Moda Sarawak 2018 is to promote Sarawak as a state with diversity with different ethnics and cultures. Therefore, Alta Moda foresee its role as one of the catalyst and key players in generating a new line of flow in increasing the traffic flow of tourists to Sarawak under the Sarawak Tourism umbrella.
Alta Moda is determine and focus on making a success of this yearly event and to promote as well as help Sarawak to boom into a leading fashion hub in Southest Asia.
Hence, they have worked with young promising designers, established designers and Sarawakian designers association to ensure the vent will benefit these targeted groups and to provide them with an avenue thus to be seen and scouted at national and international levels.
The three-day fashion event from August 17 to 19 will mainly provide an insight into the world of fashion in Sarawak through diversified programmes and activities that has been planned with the participation of local attendees, VVIPs, journalists, celebrities, associate partners and also the media in which we are expecting to draw the attentions from domestics and international.
Most of all, it is hoped that the event will generate the real end buyers domestically and internationally for our Sarawakian designers and artists.
Alta Moda is hopeful through the support towards the fashion event of this year that this will be the next great Sarawak event to be reckoned with whilst promoting large multi-ethnics and multi-culture of the people and to provide a unique experience and enjoyment for tourists to look forward to and to continue to boost the sustainable future of Sarawak’s tourism.
What makes the event further more grandeur is its recent partnership agreement signed on July 13 with Mercedes-Benz as Alta Moda official automobile brand.
Brands and designers onboard are Anna Sue, Wan Bainun, Gavroche by Arzmy Hargreaves, Keith Sim, Ben Nazry, Louisa Micheal, Paul Carling, Annanasa, Chris of Astana Lentara, Qeisha Qiani by Von Jolly Couture Dubai, WYNKA, PUA HERITAGE, Bon Zainal, Von Jolly Couture Paris, Farida Abdul Halim of Suti Dukan, Papier Mache, Azzah Shariza, Latip’s Collection and Sereni Shentel.
