KUCHING: Sarawak Cultural V illage (SCV) becomes the first agency under Sarawak Economic Development Corporation (SEDC) to use digital marketing in its business marketing. SEDC Chairman Tan Sri Datuk Amar Haji Abdul Aziz Dato Haji Husain said SEDC is proud of SCV as it has taken the initiative to start the digital marketing as one of the ways to market SCV not only in Sarawak, but also worldwide.
“Because when we have this digital marketing, it is for everyone who wants to know about Sarawak or tourist attractions in Sarawak. All they have to do is to just view them via the digital marketing application.
“And the benefit of digital marketing is when you click the link from your smartphone, we can direct it to the website and find all the necessary information there, and we hope more tourists especially from other countries will know more about Sarawak and its cultural village which displays many cultures and arts of Sarawak’s natives,” he said when met by reporters during the 28th SVC Staff Annual Dinner held at Grand Margherita Hotel here on Saturday.
“I hope there will be more initiatives coming from SCV in future and exemplified by other SEDC subsidiaries to market their products using digital marketing including SEDC entrepreneurs which we will do in the near future,” he said.
Meanwhile, Aziz also disclosed that SEDC plans to upgrade and reconstruct the Sarawak Cultural Village which include the native houses and adding more native houses that are not available in the village at present. “We wi l l al so expand the Rainforest World Music Festival (RWMF) area as it cannot accommodate more than 10,000 visitors.
“Thus, we will implement the plan as soon as we receive the funds from the government and probably by next year we can start the works in stages. “While for the RWMF area, we will start to reconstruct the field before this year’s festival,” he pointed out.
SCV General Manager Jane Lian Labang who also spoke at the dinner said SCV digital marketing will focus on two key areas namely on the cultural tourism and taste of Sarawak that will promote Sarawak’s traditional foods.
“We also plan to hold road shows in future to promote traditional foods of Sarawak not only among the local people but also to those from other countries,” she said.
