KUCHING: Nippon Paint Malaysia celebrates its 11th consecutive year win this year as the favourite paint brand amongst Malaysians, cementing its position as a market leader and Total Coating Solutions provider.
Nippon Paint Malaysia assistant general manager of marketing, Datin Wong Meng Lee attributed the company’s success to its passion in meeting the evolving needs of its consumers, “Innovation is at the very heart of Nippon Paint’s DNA, from our products such as the anti-virus anti-bacteria coatings to extending our services by launching the industry-first e-store during the Covid-19 pandemic.
“Our main focus will always be to provide a positive end-to-end consumer journey while we place great pride in pushing the boundaries of innovative solutions in our products and services,” she added.
Expressing the company’s gratitude in receiving the award, Wong added, “We will continue in our relentless pursuit to place our consumers first in everything we do”.
The Putra Brand Awards is organised by the Association of Accredited Advertising Agents (4A’s) which presents brands that best exemplify continuous product innovation, commitment to brand building and brands that place high emphasis of CSR.
Since its inception in 2010, the Putra Brand Awards has been commonly referred to as the people’s choice award.
This year, the Putra Brand Awards received over 18,000 votes placed by nearly 6,000 consumers and the results were certified by IPSOS, one of the largest global research agencies.
Nippon Paint’s successive wins at the Putra Brand Awards testify to the company’s commitment towards placing consumers at the very heart of its innovation.
Its focus on consumer wellbeing is exemplified through its range of products such as the Nippon Child Wellness Range and Nippon Paint VirusGuard.
Wong said with consumer welfare and innovation deeply embedded in its DNA, Nippon Paint rolled out the Nippon Paint VirusGuard — the first anti-viral paint in Malaysia that has been lab-tested to mitigate the growth of up to 99.9% of viruses and bacteria.
In addition to that, due to the movement control orders, Nippon Paint took a bold step to be the first in the local coating’s industry to launch a one-stop online shop to provide consumers with access to Nippon Paint VirusGuard and all their painting needs.
She revealed that Nippon Paint had committed over 1,000 litres of Nippon Paint VirusGuard for its CSR initiative, #RuangSelamat, which saw Nippon Paint donating anti-viral and anti-bacterial coatings to hospitals and building management associations.
Earlier this year, Wong said Nippon Paint extended its business pillars to home solutions through the acquisition and integration of Selleys, a leading Australian home improvement brand that has been in business for over 80 years.
This integration will enhance Nippon Paint’s home improvement and Do-It-Yourself (DIY) segment across four categories including sealants, adhesives, fillers and lubricants while providing its customers and consumers with a one-stop-shop for any and all home improvement needs.