(From left) Christian Rojas, market development leader from Bose, Southeast Asia & Korea, and Gurmukh Singh, managing director from Thakral Group, cutting the ribbon to declare open the new Bose store in 1 Utama.

PETALING JAYA: Noriko SdnBhd, a Thakral Group company, is now an authorised premium reseller for Bose.
It launched its Bose Single Branded Store, BOSE @ 1 Utama here yesterday.

Set in a modern and immersive environment, BOSE @ 1 Utama will offer shoppers the opportunity to discover and experience Bose’s complete range of innovative audio solutions.

(From left) Christian Rojas, market development leader from Bose, Southeast Asia & Korea, and Gurmukh Singh, managing director from Thakral Group, cutting the ribbon to declare open the new Bose store in 1 Utama.

The 916sqft store will also include a ‘Demo Room’ where customers can enjoy the full ‘Bose Experience’.
“We are thrilled to be partnering with Bose. Bose invests heavily in developing next generation audio technology, and their core values resonate well with us.

“We look forward to combining forces to bring the authentic Bose experience and high-quality sound to customers in Malaysia and the region. Bose’s high standards will also make us better as a company,” said Bikram Singh Thakral, director of Noriko Sdn Bhd.