KUCHING: The first Octoberfest will be held at La Promenade Mall, starting Sept 16, with its focus on food and drinks alongside the emphasis on live music performance every Friday and Saturday.
Digital marketing manager of the Mall Sophia Ong said that there will be over a dozen food vendors, anchored by three beverages tenants, and Sarawak’s best‐known band, At Adau, headlining the festival.
“La Promenade Mall is promising a family friendly event as La Promenade Mall is, first and foremost, a community space for all.
“We’re also ensuring the mall’s food tenants including Sugarbun, NOMS and Taka cake house are part of the event,” she said.
She also added that Achang Libat, a chef who is co‐organiser of the recent and highly successful Dine With Art at Hoan Gallery, is taking part in the festival.
“Achang is doing no‐pork and no‐lard meals. As usual, Achang wants his food to reach the widest possible audience. Local dessert favourite Cloud 99 has also just signed up,” she added.
Other food stalls include a pop‐up stall by Chinese restaurant Foo Man Ting, Rume Dining and GE Sausage while Carlsberg Marketing, Heineken Marketing and Elegantly Red are participating as drinks stalls.
Both alcoholic and zero-alcoholic beers and ciders will be sold. Brands like Heineken are campaigning for “Drink Responsibly” at events like Oktoberfest the world over and major sporting events including Formula One.
At Adau is the lead band, performing for two nights at La Promenade Mall’s event. The band which has been the highlight at Rainforest World Music Festival for five years now is performing on Sept 16 and Oct 1.
“Oct 1’s performance will be special. We’re selling tickets at RM79 each.
“At Adau will play a full set of their greatest hits and offer a preview of their new album,” said Ong.
Other bands include OnString (Sept 23‐24), Mozaik (Sept 16, 17 and 30) and more. And the mall’s fitness centre, Sweat Factory, is organising a “Beer Mile Run” on Oct 2.