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Paradigm shift required

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KUALA LUMPUR: The transformation of services and businesses from traditional platforms to online or digital is growing rapidly but requires a paradigm shift from the community if they want to advance like other countries, industry players say.

Those active in this digital business consider the online service and business trend involves a two-way link  between providers and consumers  who need to move in tandem and need one another.

The chief executive officer of a company offering online healthcare services, Mohd Hafiz Safie, said awareness on the use of online services and businesses would only increase and expand if it was practised and expanded continuously.

“We have to build an ecosystem  for a win-win situation  connecting service providers with customers or consumers.  It’s important for a product or brand to be trusted and avoid the ‘can it be trusted’ stigma in the community.

“I also believe that a brand should be strong in terms of its name and service for it to be viral from word of mouth to the market,” he said when met by Bernama at the Wild Digital Conference 2019.

The conference gives exposure to the digital industry and the opportunity to expand its network among major industry players in  Southeast Asia and international continents.

Mohd Hafiz said to change the stigma of society towards the use of services in digital is not easy but it is  possible to happen as proven in his  digital business that provides therapist services.

“Through our app, a cupping therapy service, massage, facial treatments, can now be booked via  the phone only without customers having to go to a salon or spa centre  instead having the therapist come  directly to the customer’s residence or office.  These are the transformations that make it convenient  for users,” he said.

Meanwhile, talking about the transformation of digital services and businesses, assistant director  of another company that  also offers online healthcare services, Nur Afifah Samsuddin, said awareness on the platform was at an increasing level but needs improvement by industry players for easy access without any doubt.

She argued that  some customers still preferred to meet the service provider in person rather than surf  the website or smartphone for the service. – Bernama

 

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