People with needs, CSR and TVS

Date:

KUCHING: A total of seven associations were assisted by state-owned TV station, TVS during its TVS Prihatin corporate social responsibility (CSR) programme this holiday season.

Hope Place Kuching, Kuching Autistic Association, Dyslexia Association of Sarawak, Wishesland, Society of Kuching Urban Poor under Kechara Food Kitchen, Sarawak Society for Prevention of Cruelty to Animals (SSPCA) & Save Our Strays (SOS) were the associations engaged by TVS.

TVS marketing general manager Marianna Wong said besides empathising with those who are underprivileged, the activity was to promote CSR activities the younger generation.

“This is through volunteering, charity work and giving back to the community. TVS Prihatin is hoping to attract people to donate to the NGOs in our effort to help our beloved Sarawakians,” she said.

Meanwhile, Kuching Urban Poor Society secretary said the donations  will benefit the hundreds of people during this pandemic and help them start the new year with blessings and joy.

“We are blessed and grateful to receive a lot of donations from different organisations and this demonstrates how Sarawakians are readily helpful and carie for each other,” he said.

In a statement, TVS said the programme engages the media to be close to the people in need and works as a platform that bridges the community in Sarawak.

“TVS Prihatin cherishes the less fortunate and wishes to contribute through the care of these associations that caters to individuals from as young as three years old to adults aged 30 years old, and to care as well for animals,” it said.

In this project, a total of 300 items, including the supply of milk, towels, pillows, stationeries, notebooks, colouring pencils and colouring books were donated.

This and as well, essentials such as rice, biscuits, cooking oil, canned baked beans, salt & sugar to animal canned food, kibbles and laundry detergents.

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