Photo: Lazada Malaysia

KUALA LUMPUR: Malaysia’s leading e-Commerce platform Lazada Malaysia is stepping up its efforts with a Prawn Farmers Initiative to help agriculture-based industries to bounce back by bringing local prawn farmers online for the Lazada 7.7 Mid-Year Super Sale.

In a statement today, Lazada said for the first time, local prawns from Selangor would be featured in a dedicated live-streaming session at midnight on July 7, offering fresh crustaceans directly from the sea to homes.

It said during the highly anticipated 7.7 Lazada Mid-Year Sale, fresh shrimps would be going for RM56 per box and customers who buy five boxes would enjoy a 30 per cent discount, while the first 800 customers would also be able to enjoy an exclusive RM28 per box offer (50 per cent off) for a limited time with the purchase of eight boxes during the sale.

Selera Lazada with Abang Brian

Abang Brian is cooking tiger prawns with different recipes!! Guess what there are 20,000KG of tiger prawns ON SALE!! Get 50% off voucher for tiger prawns ONLY on #SeleraLazada at 12AM tonight!! 😀 Don't miss out :>>

Posted by Lazada on Ahad, 5 Julai 2020

Meanwhile, Lazada Malaysia chief executive officer Leo Chow said the Covid-19 pandemic has caused a prolonged disruption to the local economy.

He said the e-commerce platform has seen the struggles of small businesses in the agricultural industry and has been continuously helping them by moving their business online and remains committed to onboarding and promoting small local agricultural businesses like the Prawn Farmers on the platform.

“Lazada offers an efficient and direct channel for farmers to sell their catch and produce straight to consumers’ tables, while consumers can purchase at competitive price points,” he said.

He said after receiving word that prawn farmers were unable to sell their daily catch, Lazada reached out to EARWYNN Prawn, a local prawn distributor that works directly with local prawn farmers, to bring their export- quality, antibiotic-free and Malaysian Good Agricultural Practice (MyGAP)-certified black tiger prawns on the platform.

“We have had an oversupply of prawns due to the Covid-19 global pandemic and this would have been a waste if we needed to dispose of the harvest. Thankfully with this new initiative, we are able to have greater reach to customers with export-quality prawns delivered by,” EARWYNN Prawn partner Erik Ong said.

The quick onboarding of prawn farmers is in collaboration with GoGet for delivery solutions and leveraging on the collective efforts with GoGet that spell ‘Kita Tolong Kita’ community, as well as its expertise in technology and logistics, Lazada is looking to continue this digital momentum to support local agricultural sellers. – Bernama