Programme to promote local products launched

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Nanta (second left) showing locally-made songket cloth. With him are (from left) KPDNHEP chief secretary Datuk Seri Hasnol Zam Zam Ahmad; Assistant Minister of International Trade and Industry, Industrial Terminal and Entrepreneur Development Datuk Mohd Naroden Majais; and MBKS mayor Datuk Wee Hong Seng. Photo: Ghazali Bujang

KUCHING: Sarawakians have been urged to show their support by buying Malaysia-made products in order to boost the country’s economic growth which has been affected by the global Covid-19 pandemic.

Minister of Domestic Trade and Consumer Affairs Datuk Alexander Nanta Linggi said for this purpose, the ministry has initiated a ‘Taste of Malaysia@Bumi Kenyalang’ programme to encourage Malaysians to buy made in Malaysia products.

The programme, which is under the Buy Malaysia Product Campaign, is aimed at promoting the local products and boost domestic economy.

“This programme is a government initiative to assist the local companies and entrepreneurs to market their products to a wider market,” Nanta said during the launch of “Taste of Malaysia@Bumi Kenyalang’ programme at VivaCity Megamall here on Saturday.

He said it would further boost the retail sectors and restore domestic markets in the country especially the local industries that have been affected during the nationwide movement control order (MCO) due to Covid-19.    

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“The high demand for domestic products will also result in creating more job opportunities at the same time reduce the rate of unemployment in the country,” he pointed out.

Nanta hoped that all parties would work together to ensure the success of the programme.    

“Through this programme, it is hoped there will be less dependence on imported products,” he said.    

He added during the Buy Malaysia Products Campaign in 2019, the total sales value recorded was about RM513,000 million, which saw an increase of 23.3 percent from 2018.

The ‘Taste of Malaysia’ programme will run from July until December this year, and Sarawak is the first to launch the programme to further promote local products. 

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