KUALA LUMPUR: PropertyGuru Group has introduced a virtual reality (VR) feature, known as the ‘StoryTeller’ on its sales enablement platform, PropertyGuru FastKey (FastKey) today.
The ‘StoryTeller’ provides a fully digitised 360-degree interactive virtual tour which allows prospective buyers to remotely view a project, its units as well as the surrounding cityscape.
“The feature will enable everyone to discover, explore and experience properties at any time, from anywhere.
“Developers will have reduced dependency on physical galleries and agents can host viewings to close deals remotely,” the group said in a statement today.
FastKey digitises and automates the entire property sales process — from the project launch right to closing the sale, and currently features over 500 projects by 100 property developers in Southeast Asia.
“With this feature, Fastkey will enable property developers to go to market once their project has been approved, without having to wait for the construction of its sales gallery or show unit,” it said.
PropertyGuru said social distancing measures implemented due to the Covid-19 pandemic have reshaped consumer behaviours, and with it, expectations around property buying and selling.
“With sales galleries now empty — and people still looking to explore properties amidst the new normal — the time has come to evolve property discovery,” it said.
Over the years, FastKey has converted the property sales process into a digital ecosystem that connects developers with property agents across geographies to launch their projects and provide data-backed inventory management.
The agents then bring these projects to the buyers’ fingertips, allowing them to select and register their interest.
“The addition of StoryTeller thus unlocks new opportunities for property search and sales to continue digitally – in a safe and highly convenient way,” it said. – Bernama