Public awareness through media

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Group Managing Director of Senari Synergy Sdn. Bhd., Haji Jefri Ahmad Tambi (centre) with its Head of Corporate Strategy Planning and Implementation, Norhayati Johari (third right) and other officials having a group photograph with members of the media at the Senari Synergy Group of Companies Media Appreciation Day. PHOTO: RAMIDI SUBARI
Group Managing Director of Senari Synergy Sdn. Bhd., Haji Jefri Ahmad Tambi (centre) with its Head of Corporate Strategy Planning and Implementation, Norhayati Johari (third right) and other officials having a group photograph with members of the media at the Senari Synergy Group of Companies Media Appreciation Day.
PHOTO: RAMIDI SUBARI

KUCHING: What Senari Synergy Group of Companies hopes to achieve are public awareness and to change the public’s perception of them. According to Senari Synergy’s Group Managing Director Haji Jefri Ahmad Tambi, this is what they hope to achieve.

“This is where we hope to work closely with members of the media so that people understand who we are.

We understand that this will take time, so it’s vital that we have the support of the media,” he said. During his speech, he also said that Senari Synergy Group of Companies hopes that they can fully transform themselves by 2020.

“We have five years to fully transform ourselves and the last two years have seen a lot of activities and achievements.

We have seen a good turnaround which created a lot of value and launched a lot of transformation programmes which have been acknowledged and recommended by the state,” he said.

About 50 members of the media were treated to an afternoon tea by Senari Synergy at Riverside Majestic Hotel here on yesterday. The objective of the event was to strengthen bonds with local media practitioners.

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